"Cu capãtul arcurilor, trecînd,
rãzboinicii
mîngîie roua..."

Yosa Buson (1715-1783)

If I would consider the Romanian newspapers the Reader's Digest publishing house is only a victim of world crisis: the American publishing house of Reader's Digest magazines announced that they will declare bankruptcy in the attempt to slip up to 75% of their debts. If I would consider my own experience with them, http://www.supravirtual.ro/news/Reader_s_Digest_or_offers_during_rush_hours, I would say that the bad promotion of their products had a bigger effect than the crisis. If I would consider what I read on the internet here, the promotion led to more then losing some possible clients.

Our Romanians have a proverb: “What you do it yourself, with your own hands, it's called manual work”. It's applied to this case.

This is not a blog, but it is worth to tell you a personal case. It happened a week ago, on Sunday in the afternoon, about 3 p.m. I was in town, on the way to meet some friends when my phone rang. It was an unknown number, but I answered anyway. The young woman, because yes, it was a young woman that introduced herself as from the Reader's Digest publishing house and she wanted to make me an offer. Yes, I brought some books from that publishing house, but it was some time ago. Around me it was noise, I was in the street and it was some traffic, so I asked to repeat what she was saying... I thought she was going to make me an offer on Sunday in the afternoon when I was thinking about everything else but offers. Yes, indeed: she wanted to sell me some books. Some best-seller, as she said. He told me the titles and the authors, but I had never heard about them and probably I will not hear very soon. She was surprised when I turned down her offer, there were 3 books (that I did not searched and I did not asked) at only 49,9 ron. I told her very clear that I was not interested and she finally hanged up.

The conclusion for you, the ones who read this: take care WHEN, HOW and especially WITH WHAT PRODUCTS you promote yourself because you might lose your existing clients. These days it took place Bookfest, but if I could have gone there I would, I wouldn not spend my days in Oradea.